A Slice of the Action: AG&G Advises on The Pineapple Sale

James Grimes of AG&G is delighted to have advised on the off-market sale of The Pineapple in Kentish Town, one of London's most authentic community pubs.

Whilst some may know it as a favourite local of former Prime Minister Sir Keir Starmer, its real appeal lies in what it has always been: a successful neighbourhood pub with genuine character, a loyal customer base and a strong trading history.

The sale follows a number of recent freehold pub transactions we have concluded across London, including the off-market sales of The Walmer Castle, The Pineapple and a small number of other trophy pubs which remain confidential, together with openly marketed disposals such as The Old China Hand and The Carpenters Arms.

Collectively, this eclectic group of Zone 2 pub sales represents almost £30 million of transactions.

More importantly, they highlight the depth of demand from emerging operators, established pub companies and private investors. Encouragingly, these buyers are not seeking alternative use opportunities. Instead, they recognise the enduring appeal of the great British pub and the opportunity to build on existing trade.

With freehold opportunities in Zone 1 increasingly scarce, demand continues to focus on strong Zone 2 locations where barriers to entry are high and quality assets remain tightly held.

There is also a wider message here for pub landlords and investors. Where an existing tenant appears vulnerable, it is worth considering all options. In the current market, a vacant pub can sometimes be worth more than one occupied by an underperforming operator.

Congratulations to all involved, and best wishes to the new owners.