One Vision Management lines up site in London’s Covent Garden for noodles concept

One Vision Management – the vehicle led by Alex Xu – has lined up a third site for its hand-pulled noodles concept, Noodle Inn. The company, which operates 20 sites under a number of concepts across five cities, launched Noodle Inn in September 2024, in Old Compton Street in London’s Soho’s. A second site opened last November, at 100 Middlesex Street, near Spitalfields. Propel understands One Vision Management, which also operates the Happy Lemon bubble tea business and Taiwanese dessert parlour Meet Fresh, has lined up an opening on the Gordon Ramsay Street Burger site in Maiden Lane in Covent Garden. One Vision Management is looking to further roll out the concept inside and outside the capital, with a future opening in Battersea thought to be under consideration, while regional location targets include Manchester, Leeds, Birmingham and Bristol. Tom Vincent, co-founder of 200 Degrees, which was acquired by Caffe Nero in 2024, was working with Noodle Inn, advising the business on strategy and operations. 

Richard Negus, of AG&G, acted on the Covent Garden deal.