Roux dynasty set for new chapter

Emily Roux is set to become the third generation of the Roux family to operate her own restaurant in the UK, when she launches a new venture later this year in London’s Notting Hill.

Acting on behalf of a private landlord, leading property advisors AG&G let the leasehold interest of the unit, which formerly traded as Bumpkin and the Good Leaf restaurants, at the junction of Ledbury Road and Westbourne Park Road to Emily, who is the daughter of Michel Roux Jr and granddaughter of Albert Roux. 

The new venture will be called Caractère.

The prominent, c2,500sq ft corner site has some notable neighbourhood operators including the Ledbury, Granger & Co and Beach Blanket Babylon.

Speaking about opening a solo venture earlier this year, Emily said that she would open the restaurant with her husband [Diego Ferrari - current Head Chef at Le Gavroche] “who’s Italian so there’d be a mix of French Italian food”.

James Grimes, director at AG&G, said: “Our client is delighted to have secured such a prestigious family name and reputation into its premises. The attention to detail of Emily and her advisors so far as the planned fit out is concerned, bodes well for the business focus they will have when it opens. I am sure it will be a great success.”